Ask Senex to apply lessons learned from advising the world's most popular brands to help your business generate distinctive, authentic and memorable brand stories that your staff and customers may share.

Senex the archetype:

‘A kind and wise father-type figure who uses personal knowledge of people and the world to help tell stories and offer guidance that may impress upon his audience a sense of who they are and who they might become.'
Carl Jung - Founder of Analytical Psychology


Jorian Murray has 30 years experience working with consumer and business brands. London born and educated Jorian completed the Advanced Management Program at Harvard Business School in 2000.

Brand Experience

Adnams, Apple, Barclaycard, Black Swan Data, Britvic, Budweiser, Cambridge Audio, Capital One, Citi Private Bank, Dalgety Foods, Economist, Garmin, Gaymers, Globrix, Google, Guardian Media Group, Guinness, Halfords, Hasbro, Howies, IG Design Group PLC, Kwik-Fit, Lambert Smith Hampton, Land Securities, Lego, London & Capital, The Macallan,, New Labour (launch), Renault, Regus, Sony, Strutt & Parker, Thomas Cook, Thomson Tui, Trebor Bassett, UKTV, Urban Fruit, Vertu, Vodafone, Volkswagen, Volvo, Westin.

I'm particularly interested in working with brands that begin with the letters:
F, J, O, P, Q, X & Z

“Jorian understands history, context and culture, both in the industry and with his clients. He's a great listener and empathetic to the challenges of the job for the person in it”
Richard Monturo - Global Chief Marketing Officer Volvo
“Simply the best advertising managing director I have worked with over the last 30 years … personable and at the same time extremely results oriented he understands the importance of clear strategy and is very commercial. Importantly he is a man of high integrity”
Paul Willis - Managing Director Volkswagen Group UK

Senex is a founding partner of ‘Ampersand Company’ - A team of freelance content creators & producers organised to enable brands to implement their brand communication programs efficiently & effectively.

Follow the link to discover more:

What I do for clients:

Here are some of the questions that I have been asked to help with:

“I want to sharpen up my marketing. I want my staff to have pride in pulling on the shirt”
“We struggle to articulate what's different about our brand”
We struggle to explain what we do in fewer than 30 charts, we need a pitch in a lift”
Organising ideas graphic

What clients say:

“Senex & Company has been a significant help every step of the way of this game changing - rebranding project. I particularly value their personal investment never once did I sense that they were anything but 100% committed to deliver the right outcome.”
Group CEO IG Design
“A straight talker who says what you need to hear. Sometimes, so obvious, other times, profound. Senex has vision and insight, seeing near and far, with perspective and context. He understands where you've come from and where you're going. More importantly he knows the best way to help you get there, when you don't.”
Managing Director Audio Partnership
“Jorian neatly distilled what makes LSH special and packaged it in a way that my colleagues, clients and partners recognise. Our story today is far more coherent and compelling than it's ever been.”
CEO Lambert Smith Hampton
“Senex recently advised my firm and achieved consensus among the partner group on a project that had plagued our business for the past 30 years. Our firm is going through a significant amount of change as we continue to grow, to have someone of Jorian's calibre to “sherpa” us through this process has been incredibly valuable”.
Head of Marketing London & Capital


Ampersand Company is not an agency.
We don't have a traditional agency team.
And we don't have an achingly cool agency office (sorry).

That said we also don't have the overhead cost of an agency.

Instead we operate with you, from your offices, sleeves rolled up and fully engaged. Our lean model means that we are fleet of foot and exceptional value.


“A brand is no longer what we tell the consumer it is, it's what consumers tell each other it is”
Scott Cook Intuit.

Senex helps mobilise your staff, customers and partners by enabling them to tell your brand's story in a more compelling and coherent way. We'll work together to identify and articulate:

Here are 101 stories in 101 words to give you a flavour of how I think and work:


Jorian Murray +44(0)7798924506

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